Commissioned by LEAP and captured by Luciano Consolini, this automotive project showcases a refined visual language and technical precision that define the brand’s design and performance identity.
The concept transcends pure performance to embody presence, attitude, and lifestyle. Strength and innovation emerge not only from the vehicle’s sculptural form but also from the atmosphere that envelops it. Through masterful lighting and dynamic compositions, the imagery portrays the car as a cornerstone of a contemporary, design-conscious lifestyle.
Meticulous care was taken to preserve highlight details and refine natural reflections, enhancing the interplay between light and shadow to reinforce the silhouette while maintaining absolute realism. The result is a cohesive, striking series that positions LEAP within a modern and aspirational context, balancing technical excellence with emotional resonance.
Client: LEAPMOTOR
Agency: Leo Burnett
PRODUCTION COMPANY: Movie Magic
EX. PRODUCER: Franziska Stubenruss
PRODUCER: Anna Minguzzi
HEAD OF PRODUCTION: Alessandro D'Imperio
EX. PRODUCER: Franziska Stubenruss
PRODUCER: Anna Minguzzi
HEAD OF PRODUCTION: Alessandro D'Imperio
PHOTOGRAPHER: LUCIANO CONSOLINI
ASS. PHOTO: LUIGI GAMBA / TOMMASO ADDAMO
CREATIVE POST PRODUCER & RETOUCH: BRENNER ABREU
ASS. RETOUCH: JOÃO PAIVA
ASS. RETOUCH: JOÃO PAIVA
PRODUCER PHOTO: CLAUDIA AMENDOLA LOC.
UNIT MANAGER: IAIA OLIVATI
UNIT MANAGER: IAIA OLIVATI
PRODUCTION COORD.: STEFANO VALDES
STYLIST: FRANCESCA CAVAZZA
ASS.STYLING: MARIA LUISA STANGHELLIIN
MAKE-UP: IDA COPPOLA/ROBERTA BACCO
CAR CARE: DIEGO ZAGO / PATRICK SIVERIO